As one of the most beautiful places in South Carolina, Hilton Head sees around 2.5 million tourists each year.
If you're a property owner in Hilton Head, this should raise your eyebrows. The vacation rental world is huge these days, so you can easily rent out your house to make a good amount of passive income. Doing it the right way could even help you expand your Hilton Head real estate portfolio.
In today's post, we're going to help you rent out your house by giving you a short vacation rental guide. Keep reading and you'll know exactly what you need to do to put renters in your home and make them happy.
Marketing Your Residential Property
When you're starting as a vacation property owner, marketing is really important for standing out amongst the competition. There are hundreds of other established rental properties available, so you need to go above and beyond to secure renters in the first few months.
It starts with a great listing. To create your listing, take lots of professional photographs of your property and write a detailed description of the unit, as well as the local area and amenities.
Once you've got a listing, you can post it on the rental platform of your choosing. You can go above and beyond by utilizing digital marketing practices like SEO and paid social media ads to get more eyes on the listing.
Competitive Pricing
If you're going to beat out other rentals, you must offer competitive pricing. Always keep your pricing on a sliding scale to maintain good occupancy rates. Even a tourist-heavy place like Hilton Head goes through busy and quiet periods throughout the year.
When fewer tourists are visiting, lower your rental prices to entice the renters who are coming. As things pick up, you can bring your rates back up to match demand. By keeping your prices competitive compared to other rentals, you'll secure more guests year-round.
Guest Management
Getting renters is just one part of the job. Once they're on your property, you need to make sure they're having a fantastic experience. Guest management is all about striking a balance between availability and offering complete privacy.
Always make sure that you're available to answer any questions your guests have, but don't be overbearing. If they don't need your help, you don't need to show your face. You can take your guest services to new heights by providing them with local tips or a care package featuring goods from local businesses.
When your happy guests check out, always make sure to ask them to leave you a good review. The more good reviews you accumulate, the easier it'll be to secure more bookings without investing in marketing.
Hire a Property Manager to Rent Out Your House
If all goes well, you'll be able to rent out your house in Hilton Head all year round. While this can help you turn your residential property into a legitimate business, it's also a lot of work. If you're finding it overwhelming, it might be time to hire a property manager to help.
At PMI Sea Island, we're a full-service property management company for Hilton Head's short-term rentals. To learn how our comprehensive services can help you manage your vacation property, contact us today.
